GR1D
A scalable API marketplace with a whitelabel vision.
The client
GR1D is a API Marketplace which provides a platform for you to find and manage all your API’s in just one place.
The challenge
GR1D's marketplace was quite outdated, and some metrics indicated, for example, a high loss rate in its sales funnel. In addition, the company had already structured plans to create a new API management product (beside their marketplace platform) that needed to be whitelabel. Another important factor is that the design team consisted of 3 Junior UX/UI Designers at the time.
The solution
The solution was practical: I needed to internalize intelligence in their current design team, providing, in addition to design consultancy, also weekly mentoring to the junior designers of the team. In addition, I was responsible for establishing a prioritization process through a MoSCoW Matrix with the Product Owner, I also did several important interfaces (such as an API payment flow) and established patterns and several components of it's design system.
Industry
Marketplace, finance
Company size
11 — 50 employees
Deliverables
User Interface
User Experience
Design System
Design Operations
Credits
Product Owner: Fabiana Otsubo
Lead Designer: Luis Fernando Lima
UI Designer: Mirella Almeida
UI Designer: Guilherme Cavalcante
UX Designer: Murilo Ventura